Race to Create

We dove headfirst into the exhilarating world of F1, recognizing that at its core, the sport is a thrilling blend of high-speed action and cutting-edge technology. Our solution was to invite fans to become part of the action themselves with the "Race to Create" campaign. This multi-faceted activation wasn't just a marketing push—it was an invitation to dream big. First, we launched a social campaign where fans could design their very own F1 car, receive a personalized AI-generated visual of their creation on the track, and even see it in augmented reality. The cherry on top? The chance to have their design projected onto one of London’s most iconic skyscrapers, the Walkie Talkie building, in a world-first event. This spectacular projection was a visual feast, featuring fan designs alongside those from big names like Roman Kemp and Chloe Burrows, making a truly unforgettable statement. To cap it all off, we threw a star-studded celebration at the top of The Shard. This exclusive party brought together celebrities, influencers, and executives to toast the success of the campaign and the incredible partnership. It was the perfect finale to a campaign that had successfully blended technology, creativity, and pure excitement