Canalys
Canalys Forum 2024
The Problem
In an ever-evolving technology landscape, industry leaders, channel partners, and innovators need a dedicated space to connect, share insights, and build the relationships that drive progress. The challenge is creating an event that not only brings together a diverse and high-level audience but also provides tangible value—facilitating meaningful conversations and business opportunities that propel the entire ecosystem forward.
The Solution
We understood that the key to a successful conference is more than just a impressive roster of speakers and attendees; it's about crafting an experience that fosters genuine connection and collaboration. We focused on building a design language that was both professional and welcoming, reflecting the vibrant and innovative spirit of the tech community. Our work helped to create a visual identity that felt premium and insightful, while also being dynamic and engaging. By seamlessly integrating the brand's core values—insight, unity, and innovation—into every visual touchpoint, we helped to create an environment where more than 700 guests in Berlin and 480 guests in Miami could network with purpose, leading to over 2,600 meetings and 20+ expert sessions.
The Results
The Canalys Forum 2024 was a huge success, solidifying its position as a premier event for the technology industry. The visual identity and event collateral we created helped draw in a remarkable audience of world-leading brands and industry professionals. The numbers speak for themselves: over 1,180 attendees across two continents, with thousands of facilitated meetings and expert sessions, all uniting the industry and powering businesses forward. We were proud to be a part of an event that not only brought people together but also acted as a catalyst for innovation and growth within the global tech ecosystem.
Project Credits
Brand
Canalys
Platform
Conference
Industry
Technology
My Role
Creative Lead
Agency
TBA Group
Launch Date
October 2024