Canalys Forum 2024
The Problem
In the fast-paced world of tech, bringing industry leaders and innovators together isn't just about throwing a great party—it's about creating a dedicated space where genuine connections can spark real progress. The challenge was building an event that provided tangible value, helping a high-level audience of more than 1,000 people build relationships that could drive the entire ecosystem forward.
The Solution
I understood that a successful conference is more than just a list of great speakers; it’s about crafting an immersive experience that fosters collaboration and connection. As the lead creative on this project, I was part of the team at TBA Group. My role was to craft a visual identity that felt both professional and welcoming, mirroring the innovative spirit of the tech community itself. I focused on building a dynamic design language that seamlessly integrated the brand’s core values—insight, unity, and innovation—into every single touchpoint. This work helped create an environment where attendees could network with purpose, forging meaningful connections and driving business forward.
The Results
The Canalys Forum 2024 was a huge success! The visual identity and event collateral I helped to create played a key role in attracting a remarkable audience of world-leading brands and industry professionals. With over 1,180 attendees across two continents and thousands of facilitated meetings, the event solidified its position as a premier catalyst for innovation and growth within the global tech ecosystem. I was proud to be a part of the team at TBA Group that helped power the industry forward!
Project Credits
Brand
Canalys
Platform
Conference
Industry
Technology
My Role
Creative Lead
Agency
TBA Group
Launch Date
October 2024